About 5 A Day
mission to increase
consumption of fruits and vegetables to an average
of 5 or more servings a day to improve the health
of Americans through a partnership among the health
community, government agencies, the fruit and
vegetable industry, and other private
and adults are learning about eating more fruits
and vegetables. Consumer awareness of 5 A Day
increased from 8 percent in 1991 to 39 percent by
1997. Find out
about American's eating behavior.
Promoting all fruits and
vegetables. The 5 A
Day program is the nation's largest public/private
partnership and the only initiative promoting all
produce. Studies show
5 A Day promotions increase fruit and vegetable
sales in stores.
Improving our nation's
health. Average fruit
and vegetable consumption increased half a serving
from 3.9 servings a day in 1991, when the 5 A Day
program began, to 4.4 servings by 1994. Click
here to view our "What Is A Serving?" chart.
Reaching out to
events like National 5 A Day Week spread the word
about eating more fruits and vegetables.
Ready to work with you
to promote the 5 A
Day message. You can participate in the many 5 A
Day promotions, programs, special events, and other
More information about 5 A Day email us at
Did you know that
eating 5 or more servings of fruits and vegetables
every day may help reduce the risk of cancer?
Fruits and vegetables come in a variety of shapes,
sizes, and flavors.