National 5 A Day Week to Encourage Consumers to Choose "Fruits & Vegetables: By Popular Demand"

Produce for Better Health Foundation 
CONTACT: ROBB ENRIGHT (302-235-ADAY; ext. 18)

Wilmington, Del. - Wherever you live, work, learn, or eat, there is a good chance that more fruits and vegetables can be made available. That's why the Produce for Better Health Foundation and the National Cancer Institute (NCI) selected the theme of "Fruits & Vegetables: By Popular Demand" for the Eighth Annual National 5 A Day Week Sept. 10-16. The Foundation recently distributed a new brochure and offers an extensive amount of material on the website, including: tips, tools and printable items to help people demand more fruits and vegetables wherever they are.

National 5 A Day Week, and often the entire month of September, focuses the nation on the importance of eating 5 or more daily servings of fruits and vegetables for better health. As retailers, industry members, health departments and schools prepare for this big event, the Foundation and NCI are providing online resources to make these efforts succeed. Consumers are in for a surprise during National 5 A Day Week when a new website debuts at The website is a collaboration of the Produce Marketing Association (PMA) and the Foundation to serve consumers as the all-in-one source for produce recipes, health facts, nutrition information, fruit and vegetable trivia, and more. PMA and the Foundation will announce more details about this new website at a later date.

"Although it might seem like there is plenty of time until National 5 A Day Week, we know that organizations throughout the country are already gearing up for their events, promotions and other activities," said Barbara Berry, M.S., R.D., vice president of programs for the Foundation. "We appreciate the efforts of the many National 5 A Day Week participants, especially the 5 A Day Coordinators in each state. We hope the materials on our website will give them what they need and stimulate new ideas to incorporate into their activities."

In preparation for this annual celebration, the Foundation distributed more than 60,000 brochures in late June to a variety of key influencers who can produce changes in their environment and increase the availability of fruits and vegetables. In addition to industry members, 5 A Day-licensed retailers and all 5 A Day Coordinators, the Foundation distributed brochures to human resource directors from Fortune 1,000 companies; non-produce companies; corporate wellness and fitness coordinators; corporate advertising and marketing directors; Women, Infants and Children (WIC) program directors; school foodservice personnel; health professionals; dietitians; nutritionists; health club operators; Girl Scouts; Boy Scouts; 4-H personnel; and city and county health coordinators.

The brochure features strategies for how to make more fruits and vegetables available. Topics include making these changes when eating out and at home, school, work and the supermarket. Throughout are references to pages on the website. Additional topics on the website include: "why eat 5 A Day," "5 A Day Week recipes," "for retailers," "for the press," "printable items," "learn more," "5 A Day Catalog" and the "Sticking to 5 A Day Contest." 

The Foundation is encouraging schools to work with local retailers to conduct the "Sticking to 5 A Day Contest." From Sept. 1 through Nov. 30, students collect the price look-up stickers from purchased produce and place them on an official entry sheet which is downloadable from the Foundation's website. Teachers collect the completed sheets and submit an entry for the entire class. In local areas where retailers decide to participate, stores will offer prizes to the class with the most stickers. Nationally, the Foundation is offering a grand prize, plus first, second and third prizes in each of five regions. Every class receives a 5 A Day poster just for entering. The grand prize is a classroom visit from the Foundation's Produce Man character, plus an assortment of 5 A Day Catalog merchandise for each member of the class. The first, second and third prizes will be a selection of 5 A Day Catalog merchandise as well.

In states and cities throughout the nation, 5 A Day Coordinators are preparing to conduct health fairs, workshops, school events cafeteria promotions, fun runs and walks and other special events. NCI maintains a network of 5 A Day Coordinators in each state, territory, Indian Health Service and every military service. These coordinators work with retailers, industry members and local businesses to promote 5 A Day throughout the year and especially during National 5 A Day Week.

NCI has several efforts underway to help promote National 5 A Day Week. On NCI's website are downloadable "how to" kits for the media, worksites and foodservice workers. Downloadable tips and official National 5 A Day Week recipes provide more ways to put 5 A Day into practice.

The Foundation is gathering information on the events and activities scheduled for September and will preview many of these activities in a release near the end of August. Retailers interested in participating in National 5 A Day Week can contact Amy Bielicki, director of marketing for the Foundation at 302-235-2329; ext. 19. Other industry members interested in learning about how to participate can call Barbara Berry at 302-235-2329; ext. 24.

For more information about National 5 A Day Week, check out the Foundation's website at  For more about the 5 A Day-- for Better Health program, contact the Foundation at 302-235-ADAY; fax: 302-235-5555; or check out  


The Produce for Better Health Foundation is the catalyst for creating a healthier America through increased consumption of fruits and vegetables. The Foundation is a nonprofit organization which, in cooperation with the National Cancer Institute, sponsors the national 5 A Day -- for Better Health program.


[ kids | educators | recipes | events | news | links | press ]
 [ home | about 5 a day | programs | members only ]