Focus groups
showed that consumers confused about five a day message and portion size. |
|
Postcards give
simple examples of a portion of fruit and vegetables - such as 1 banana, a
glass of fruit juice, 3 tablespoons of peas, a bowlful of mixed salad. |
|
The back of the
postcards emphasise the five a day message and help them consider whether
they are meeting the target. |