5 a day logo

Developed in conjunction with industry, health professionals, consumers and other stakeholders

Criteria for use - including nutritional and graphic

In the first instance, logo can only be used to promote fruit and vegetables without added salt, sugar and fat whether fresh, frozen, canned or juiced

Use of the logo on promotional materials will be free and a nominal charge for use on products.

NHS branded leaflets and posters are being produced for health professionals to use and will be available at the time of the consumer launch March 2003