Costs and Benefits
Investment costs:
$15.3 million over 5 years
Investment returns:
veg & fruit intake increased by a serve/day
horticulture industry wholesale market value
$434 million to $1.33 billion/year
health care system costs:
$24.4 million to $8.6 million/year for colorectal, breast,
lung & prostate cancers
$157 million/year for cardiovascular disease