Building a National Vegetables and Fruit Coalition …the Australian Experience

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"National Priority Health Gain Areas"

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"Vision"

"Strong evidence for health benefits…"

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"Explored partnership opportunities to seek…"

"Aim"

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"To increase domestic consumption of"

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"Collaboration"

"Tri-partite –industry,"

"Develop management model/structure"

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"Working Groups -involvement &…"

"Highlight benefits:"

"Investment costs:"

"Consumers enjoy better health"

"Memorandum of Understanding signed"

"Be aware of why &…"

"Sign a MOU early"

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WA Fruit and Vegetable Campaign

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Getting to know the audience

Communication Objectives

Single Minded Proposition

Target Audience

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"www.Gofor2and5.com.au"

Results

"Cookbook Campaign Phase"

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