Successful Advocacy Experiences from Denmark
Berlin January 15íth 2003
Morten Strunge Meyer
6 A Day and Danish Cancer Society

Agenda
Results
How to choose what to
advocate for
Effective arguments
Sustainability
Difficulties

Awareness

Intake

External Lobbyism

Internal Lobbyism

Prerequisites
Consensus on a well defined goal

Prerequisites
Powerful arguments
It is easier to advocate for something which is proven effective
Worksite Fruit
Catering
School Fruit
Health Economics

Worksite Fruit

Methods
12 worksites
283 employees
2 dietary interviews
Before and after 3 months
6 worksites started free fruit

Results

Easy to advocate
Trendy & lots of allies
Smaller workforce
Attract and hold employees
13 new private companies
Legitimacy in less well paid worksites

Catering
5 worksite restaurants
Demands:
Involve entire kitchen staff
Repeat weighing all F&V
Set goals and make a plan

Catering Results

School Fruit

Methods

Results

Sustainable Advocacy

Down Hill

Successful Advocacy
Know your important allies
Network with your allies
Cost-beneficial for allies
Plan for sustainability
Transfer of ownership
Plan for and share success

Potential Problems
Partners lack clear strategy
Willingness to cooperate
Fear
Some partners left the campaign
Share workload and credit

Health Economics

Health Economics

Health Economics

Health Economics
1.5 more years to live
4,800 fewer cancer
cases per year
3,000 fewer hearth deaths
In a population of 5 mil. people

To remember
Make sure that what you advocate for is effective
Plan for sustainability

Slide 27