Successful Advocacy Experiences from Denmark
| Berlin January 15’th 2003 | |
| Morten Strunge Meyer | |
| 6 A Day and Danish Cancer Society |
| Results | |
| How to choose what to advocate for |
|
| Effective arguments | |
| Sustainability | |
| Difficulties |
| Consensus on a well defined goal |
| Powerful arguments | |
| It is easier to advocate for something which is proven effective | |
| Worksite Fruit | |
| Catering | |
| School Fruit | |
| Health Economics |
| 12 worksites | |
| 283 employees | |
| 2 dietary interviews | |
| Before and after 3 months | |
| 6 worksites started free fruit |
| Trendy & lots of allies | |
| Smaller workforce | |
| Attract and hold employees | |
| 13 new private companies | |
| Legitimacy in less well paid worksites |
| 5 worksite restaurants | |
| Demands: | |
| Involve entire kitchen staff | |
| Repeat weighing all F&V | |
| Set goals and make a plan |
| Know your important allies | |
| Network with your allies | |
| Cost-beneficial for allies | |
| Plan for sustainability | |
| Transfer of ownership | |
| Plan for and share success |
| Partners lack clear strategy | |
| Willingness to cooperate | |
| Fear | |
| Some partners left the campaign | |
| Share workload and credit | |
| 1.5 more years to live | |
| 4,800 fewer cancer | |
| cases per year | |
| 3,000 fewer hearth deaths | |
| In a population of 5 mil. people |
| Make sure that what you advocate for is effective | |
| Plan for sustainability | |