| Example of resources
available for NHS |
|
| Communication to
consumers |
|
| Develop partnership
promotions with relevant organisations and groups |
|
| Publicise 5 A DAY through
national, regional, specialist and ambient media routes |
|
| Ensure consistent messages
about health benefits, portion sizes and what counts towards the five a day
goal |
|
| Build recognition in and
build trust in the 5 A Day brand |
|