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5 a day logo
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Developed in conjunction
with industry, health professionals, consumers and other stakeholders
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Criteria for use – including nutritional and graphic
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In the first instance, logo
can only be used to promote fruit and vegetables without added salt,
sugar and fat – whether fresh, frozen, canned or juiced
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Use of the logo on
promotional materials will be free and a nominal charge for use on products.
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NHS branded leaflets and
posters are being produced for health professionals to use and will be
available at the time of the consumer launch – March 2003
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