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MEETING OBJECTIVES

• To inspire and revolutionize global and national efforts to increase fruit and vegetable consumption for the prevention of chronic diseases and obesity.
• To share innovative strategies to affect environmental changes to infuse more fruits and vegetables into schools, workplaces, the marketplace and communities at large.
  
• To provide regional highlights from innovative 5 a Day-type programs around the world.
  
• To expand global understanding on the science and politics behind the 5 A Day message with new reports from World Health Organization, FAO and other sources.
  
• To assist countries in establishing and improving public-private partnerships to increase consumption of fruits and vegetables to promote health.
  
• To discuss ways that global public policy can drive innovation in research and applications.

WHAT IS 5 A DAY?

More than a decade ago, when the science behind the health benefits of eating fruits and vegetables began to explode, a public health program called 5 A Day began in California. Eat 5 or more servings of fruits and vegetables daily – for better health!

Since then the research behind eating more fruits and vegetables and many types of cancer, cardiovascular disease, hypertension, chronic obstructive pulmonary disease, diabetes, obesity, longevity, bone health, aging and other diseases only continues to support the effort.

Today 5 A Day-type nutrition education programs are now operating in many countries. Some promote a higher number of daily servings. Each country has a unique network of government, private industries, non-profit organizations, civic, religious, and other groups united at multiple levels throughout the community to each consumers with this important health message.

Top

9:00 - 9:30am Opening Ceremonies

SPEAKERS:

Ron Becroft, President, United Fresh New Zealand Inc
Annette King, Minister of Health, New Zealand Ministry of Health
Robert Verloop, Chairman, Board of Directors, Produce for Better Health (PBH) and Sunkist Growers, CA, USA

ROLL CALL OF NATIONS
Dr. Frances Taccone, Director of Development, PBH-USA

9:30 - 10:00am Science & Policy Update

Update on the WHO Global Strategy on Diet, Physical Activity and Health – Fruit and vegetable promotion: “From plate to health”

SPEAKER: Dr. Robert Beaglehole, Director, Health Promotion, Surveillance, Prevention and Management of Noncommunicable Diseases Department, WHO - Geneva

10:00 - 10:30am 5 A Day the Global Way

SPEAKERS:

Paula Dudley, General Manager, United Fresh/5+ A Day, New Zealand
Paul Jeffereys, Consultant, New Zealand

Sponsored by: Dole - Gold Pineapple

10:45 - 12:00pm Panel Discussion – Government

MODERATOR: Dr. Don Matheson, Deputy Director – General Ministry of Health - NZ

PANELISTS:

Eric Bost, Undersecretary, US Department of Agriculture
Myriam Able, Director of Health, Ministry of Health, Vanautu Australia (To be confirmed)

SPEAKER: Saida Barnat, Association Interprofessionnelle de Fruits et legumes Frais (INTERFEL) & 10 par jour!

Focus on the Pacific / NZ Nutrition Survey data analysis trends and consumption

SPEAKER: Prof. Jim Mann, Otago University - NZ

Sponsored by: Homefarm, NZ Hot House, Krispkut, Kaipara Kumara, Pure Fresh Organics

SPEAKER: Dr. Mary Serdula, Centers for Disease Control & Prevention (CDC), USA (to be confirmed)

2:30 - 3:45pm Panel Discussion - Obesity

How to incorporate obesity prevention inot 5 A Day Programmes

MODERATOR: Dr. Robert Beaglehole, Director, Chronic Diseases and Health Promotion Department, WHO, Geneva

PANELISTS:

Dr. Boyd Swinburn, School of Health Sciences, Deakin University, Australia
Dr. Mary Serdula, Centers for Disease Control & Prevention (CDC), USA
Paul Jeffreys, Consultant, New Zealand
Prof Cliff Tasman Jones, Medical and Scientific Director, NZ Nutrition Foundation, New Zealand

3:45-4:15pm Methodology and preliminary findings of a review of effectiveness of fruit and vegetable promotion programmes

SPEAKER: Ingrid Keller, Focal Point, Fruit and Vegetable Promotion Initiative, WHO - Geneva

4:15pm Fruit Break

Sponsored by: A Perfect Harvest

SPEAKER: To be confirmed

5:00pm Summary of Day One and Regional Networking Assignment

SPEAKER: Dr. Frances Taccone, Director of Development, PBH-USA

5:30pm Close

7:00pm Regional Networking Dinner

Sponsored by: KiddiPick

SPEAKERS:

Stuart Johnston, Founding President, United Fresh, New Zealand
David Smith, CEO, Freshmax, New Zealand
Dr. Lorelei DiSorgra, NCI, USA

CREATING ENVIRONMENTAL CHANGE TO INCREASE FRUIT & VEGETABLE CONSUMPTION

8:00 - 9:00am International 5 A Day Exhibit Showcase

9:00 - 9.15am Introduction to Day Two

SPEAKER: Carolyn Watts, Health Promotion Programme Manager, Cancer Society of New Zealand Inc., New Zealand

9:15 - 9.45am PRO-Children Project

Promoting Fruits and Vegetables through Schools - a European Perspective

SPEAKER: Dr. Knut-Inge Klepp, Department of Nutrition, University of Oslo, Norway

9:45 - 11:00am Panel Discussion - School Settings

Creating Healthy School Environments: Increasing the availability of fruit and vegetables in schools

MODERATOR: Dr. Lorelei DiSogra, National 5 - 9 A Day Program, NCI, USA

PANELISTS:

Paula Dudley, General Manager United Fresh/5+ A Day, New Zealand
Dr. Pauline Ashfield-Watt, Lecturer, Institute of Food Nutrition and Human Health, Massey University, New Zealand
Christina Pollard, Fruit and Vegetable Project Officer, Nutrition and Physical Activity Branch, Department of Health, Australia
Stephanie Hinze, 5 x dia - Mexico, Fundacion Campo y Salud

11:00 - 11:15am Fruit Break

Sponsored by: A Perfect Harvest

11:15 – 12:30pm Panel Discussion – Retail 5 A Day Partnerships in the Pacific Rim

Promotion of fruit and vegetables in the Pacific Rim - Retailers are an incredibly important ally in the effort to communicate the 5 A Day message. Effective programs target the needs and interests of local consumers. In this workshop, we will compare and contrast retail 5 a Day in the Asia-Pacific region to learn more about what works and does not work when encouraging consumer to eat more fruits and vegetables.

MODERATOR: Robert Verloop, Chairman, Board of Directors, Produce for Better Health (PBH) and Sunkist Growers, CA, USA

PANELISTS:

Stuart Johnston, Divisional Manager - Produce, Progressive Enterprises Ltd, New Zealand
Michael Simonetta, Chief Executive Officer, Perfecton Fresh Australia Pty Ltd, Sydney, Australia
Stephen Chen, Fresh Food Group Category Manager, Wellcome, Hong Kong

12:30 - 1:30pm Lunch

Sponsored by: Homefarm, NZ Hot House, Krispkut, Kaipara Kumara, Pure Fresh Organics

1:30 - 2:00pm Consumer Trends in Relation to Fruits & Vegetables

SPEAKER: Belinda Allen, Research Writer, Consumer Institute, Consumers International, NZ

2:00 - 3:00pm Panel Discussion – Workplaces

5 A Day in the Workplace-Promoting Wellness at Work and Affecting the Bottomline on Employee Health Costs

MODERATOR: Dr Frances Taccone, Director of Development, PBH, USA 5aday@work - a worksite wellness intranet program

PANELISTS:

Morten Strunge Meyer, 6 om dagen, Denmark, Workplace Fruit Program
Dr. Sue Foerster, Chief, Cancer Prevention and Nutrition Section, California Dept. of Health Services
Dr. Mirnalini Kandiah, Department of Nutrition and Health Sciences, Faculty of Medicine and Health Sciences, Universiti Putra, Malaysia

3:00 - 3:30pm Results of 20M Euro French Advertising Campaign Co-Funded by EU

SPEAKER: Laurent Damiens, Association Interprofessionnelle de Fruits et legumes Frais (INTERFEL) & 10 par jour!, France

3:45 - 4:15pm Fruit Break

Sponsored by: Homefarm, NZ Hot House, Krispkut, Kaipara Kumara, Pure Fresh Organics

REPORTS & SUMMARIES

3:45 - 4:15pm Pre-Symposium Workshop

SPEAKER: Morten Strunge Meyer, Project Manager, 6 om dagen Denmark

4:15 - 4:45pm International 5 A Day Federation Network Meeting

SPEAKER: Ron Lemaire, 5 - 10 a day, Canada, Canadian Produce Marketing Assoication

4:45 - 5:15pm Symposium Summary Remarks by Selected Observers

What have we achieved from this Symposium?

SPEAKER: (Prior to symposium selected individuals will be asked to observe and report)

5:15 - 5:30pm Invitation to the 5 A Day Safari, South Africa

SPEAKER: Prof. Este Vorster, Chair, Executive Committee, 18th International Congress of Nutrition, Durban, South Africa

5:15 - 5:30pm Symposium Wrap Up

7:30pm Joint dinner with New Zealand’s Produce Industry

Sponsored by: Freshmax